What Exactly IS An Artist’s Brand?

The importance of “branding” and “promoting one’s brand” is thrown around a lot this days when advising artists on how to achieve music business success, but what exactly does it mean for a musician or band to have a brand? Here we answer...

Why Playlists Matter More Than Ever

Although things like blogs and radio can still do a lot for bringing music to the attention of consumers, there has been a massive shift in the power of playlists, which are positioning themselves as the dominant source of music discovery. ___________________________...

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